I jest, of course. No one needs "generic engineering"; it seems to be built into our genes. Ironically, even people that try to be different often end up being different in pathetically generic ways. Is there any escape? In a world of 6 billion people, probably not. Even people that are "one-in-a-million unique" will find that there are thousands of people just like them.
Not to say that sharing common values and interests is a bad thing. But it's simply the process of being worn down to the least common denominator that bothers me.
How can we fight generic engineering? First, we need to eliminate strip malls. Every time a strip mall dies, let's demolish it and dig up all of the concrete evidence that it ever existed. In its place, let's create sometime unique. Maybe a park here and a playground there. Whatever, just as long as Bed, Bath & Beyond, and Old Navy never return.
Second, can we all agree that there are more important things in life than simple convenience? Walmart and McDonalds served their purposes in the 20th century, but does each town need 5 of them? How can you promote a non-generic culture when everyone shops at the same place and eats the same processed food?
Third, boycott Chinese imports. Personally, I like China, but can you imagine living without relying on all the mass-produced products that come from China? Why not give it a shot for a week? It will be uber-inconvenient, but it might force you to buy local, and to seek out new products that you would have never have found if you rely solely on any of the major retailers that import everything straight from China and other places that basically produce the majority of generic products that we now buy.
How generic are you?
"As a child, I was always playing some generic child." -- Susan Olsen