If you go into your favorite restaurant, do you have
a good idea what you’ll order before you look at the menu? Even so, you still
look at the menu, right? Why? Social convention? Or, is it actually possible
that you might order the Spam and peanut butter sandwich?
If you’re at home and need to go to the store to
pick up some household items, where do you go? If you normally go to Target for
these items, how likely is it that you will, on a whim, decide to go some place
different? Have you ever ended up at Shopko if you always shop at Target?
What about when you wake up in the morning, and you
need to get ready to go to work? Is it pretty likely that you have a developed
routine that you more or less follow? I bet you even know how much time you
need to complete this routine. And if you drive to work, you have a designated
route, don’t you? How often do you try different routes? For that matter, how
often do you think to carpool or walk or bike or take the bus? In other words,
even though you have other options available, you don’t utilize them. You
probably don’t even consider them.
People – yes you too – are predictable. That Spam
and peanut butter sandwich might be heaven on a bun; you might save hundreds of
dollars a year shopping at Shopko; and think of all the new friends you might
make if you took the bus to work. But you’ll never know, because you aren’t the
type to try anything out of the ordinary.
Who is?
How predictable are you? Does it bother
you?
“One you become predictable, no one’s interested
anymore.” – Chet Atkins
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